Business Branding is an important component when building a successful small business and it deserves focus when designing your website. Business branding is not about getting your customers to choose you over other businesses, but about having your customers see you as the one business that provides a solution to their needs. A well-branded company will be seen as a leader in a particular industry rather than a general participant.
In order to capture new business, you should send a message that gets your audience to notice you and tells a story about your business. This is where business branding shines if done properly. Here are some general nice-to-know tips about building a business brand. Focal Point eSolutions can help you develop your brand and help you get your message to your customers.
7 Tips for Small Business Branding
- Logo: The logo should be professionally done, but it’s more important that it be used on all communication than for you to spend a fortune having the logo designed and executed.
- Website: It’s not just good enough to have a website. Your website must reflect your brand and it should provide a professional first impression. Almost everyone uses the web today to check references. If someone recommends your service, you can almost guarantee that they will go online to start developing an impression about your company. Website updates should be done regularly to keep your website fresh and pertinent with fresh content posted so the search engines reward your company with better search ranking.
- Blog: Blogs help your business on multiple levels. Valuable and interesting information provided to customers on a consistent basis will make you look like an expert in your industry. People are looking for experts, not apprentices.
- Marketing Strategy and Plan: You should have a comprehensive marketing strategy that defines your business goals and a marketing plan to get your message in front of your customers. You can launch a direct mail campaign, email campaign, host a webinar, sponsor a local event, attend a trade show, attend networking events, cold call prospects, win awards, etc. Data shows that people need to be exposed to a brand at least seven times before they buy. More Information …
- Corporate Overview: Prepare a one-page corporate overview that you can leave behind when you meet a potential customer. Your one page overview should include your message, the benefits and value your company provides, previous customer experiences, your contact information and perhaps even a mini-case study.
- Local Events: Become a local volunteer — it helps your local area and it’s a great way to elevate your status and visibility with your community.
- Provide a Positive, Consistent Experience: One of the drivers behind brand loyalty is a positive, consistent experience.